Position: Director of Marketing and Sales
Location: Oakland (Hybrid) - UCOP - Broadway Building
Job ID: 76974
Salary: $158,000.00
Job Description:
For UCOP internal applicants, please login to the internal candidate gateway at: https://jobs.ucop.edu/
UC OFFICE OF THE PRESIDENT
At the University of California (UC), your contributions make a difference. A world leader producing Nobel and Pulitzer Prize recipients with over 150 years of groundbreaking research transforming the world. Choose a career where you can leverage your knowledge, skills and aspirations to inspire and support some of the greatest minds in the world, and those who will follow in their footsteps. Working at the University of California means being part of a unique institution, and a vibrant and diverse community. At the University of California, Office of the President, we propel our mission through impactful work locally, in government centers and systemwide. We are passionate people, serving the greater good.
The University of California, one of the largest and most acclaimed institutions of higher learning in the world, is dedicated to excellence in teaching, research and public service. The University of California Office of the President is the headquarters to the 10 campuses, six academic medical centers and three national laboratories and enrolls premier students from California, the nation and the world. https://www.ucop.edu/about
DEPARTMENT OVERVIEW
University of California Press has served as a bridge connecting the academic world and curious readers worldwide for over 125 years. We publish books and journals that shift paradigms in the arts, sciences, humanities, and social sciences, with a focus on social justice. Our work amplifies bold, diverse perspectives and inspires critical thought and action. We believe in the potential for scholarship to fundamentally change how people think, lead, and live.
University of California Press is one of the most forward-thinking scholarly publishers, committed to influencing public discourse and challenging the status quo. At a time of dramatic change for scholarship and publishing, we collaborate with faculty, librarians, authors, and students to stay ahead of today's knowledge demands and shape the future of publishing.
POSITION SUMMARY
Reporting to the Deputy Director and Books Publisher, the Marketing & Sales Director at UC Press is responsible for developing and executing a clearly defined sales, marketing and communication and strategy that support consistent revenue growth and enhance the reputation of UC Press. This position is responsible for planning, organizing, staffing, training, and managing all sales, marketing, and strategic communications functions to achieve UC Press objectives of sales growth and visibility while ensuring a consistent message and position consistent with UC Press's mission. The Marketing & Sales Director will have a track record of delivering sales results through effective marketing, sales, and channel management strategies across the consumer, library, and higher education markets. They will also be well versed in a range of sales and marketing strategies, the rapidly changing trends in scholarly publishing and innovations in digital publishing and technology, knowledge of competitors, and the broader trends driving change in UC Press's core markets. They will have demonstrated the ability to think and act strategically while demonstrating the hands-on skills to create and implement innovative and effective marketing and sales campaigns. They will have demonstrated management experience, leading teams to shape and execute successful marketing, publicity, and sales campaigns. The Marketing & Sales Director also serves as part of the senior management team at UC Press responsible for developing long-range direction and business strategies for UC Press as a whole, and assuming management of selected long-range projects as determined by the Director.
Responsibilities
20% Sales, Marketing, and Publicity Strategy and Planning:
• Develop and implement strategic marketing, publicity, and sales plans to achieve or exceed revenue goals are met or exceeded.
• Generate revenue growth across market channels for new and existing product and content portfolios at UC Press in alignment with UC Press's mission and vision.
• Lead the development and implementation of marketing, publicity, and sales strategies and processes that drive desired sales outcomes for each of UC Press's core market segments using data-driven approaches.
• Promote positive relations with partners, vendors, customers, and distributors.
• Stay abreast of new technologies and trends, and implement where appropriate.
• Oversee the creation of annual sales and marketing department budgets and financial plans; set and evaluate operational goals and performance standards.
• Review, analyze, measure, and regularly report on the effectiveness of the sales, and marketing, and publicity functions, campaigns, and strategies and implement improvements as required.
50% Management of Marketing, Publicity, and Sales Teams:
• Oversee the development and execution of all marketing, sales, and publicity strategies and implement tactical plans that meet and exceed goals across UC Press's major channels, including retail, library, and higher education.
• Coach, mentor and raise the team's ability to deliver and exceed expectations.
• Create a culture of success and ongoing goal achievement.
• Direct supervision of managers/supervisors and a department.
• Sales: Develop and coordinate sales selling cycle and methodology. Analyze sales data and evaluate the effectiveness of sales, methods, costs, and results. Direct market channel development activity and lead management of both internal and external (third-party) sales teams including establishing sales territories, quotas, and goals with the appropriate sales managers. Direct sales forecasting activities and set performance goals accordingly.
• Marketing and Publicity: Oversee marketing and publicity campaign development in collaboration with Publicity Director and Assistant Director of Marketing. Ensure marketing and publicity campaigns adhere to budgets and achieve desired objectives. Develop marketing strategies that help achieve sales and impact objectives.
• Sales reporting & budgeting: Working with the Finance Department, provide regular and ad-hoc detailed sales reporting and analysis for the Director, management team, and Board of Directors. Direct and oversee the development of the Press's annual book sales budget for frontlist and backlist titles.
• Books Team. As a member of the Books Publishing team, advise on decisions about products to be placed under contract and the overall direction of the publishing program. Collaborate with acquisitions and production on maintaining and updating effective and efficient operational procedures for the books team.
10% Strategic Communications:
• Drive external communications strategy in collaboration with the management team and consistently disseminate high-level messaging through multiple channels in support of Press objectives.
20% Collaborative Strategic and Operational Management of UC Press:
• Working collaboratively with the senior management team to develop long-range goals and business strategies for the Press as a whole.
• Assume oversight for selected projects as determined by the Director.
• Participate in publishing decisions and policy development for Press-wide programs.
• Seek out strategic partnerships, new business development opportunities, alternative publishing channels, and new technology applications to optimize revenue and business success.
• Actively represent and promote the interests of the Press throughout the higher education and scholarly publishing community, and engage in leadership activities within the industry.
• Play an active role in and support the work of the UC Press Foundation.
• Participate in UC Press Board of Directors meetings.
Experience
• Minimum 10 years' experience in marketing and sales, including at least 5 years of progressive senior management, and a track record in meeting targets and objectives required.
Skills and Abilities
Required Qualifications
• Strong analytical, planning, forecasting and budgeting/financial skills.
• Innovation and entrepreneurial ability to successfully develop strategies that meet UC Press's mission, quality and business goals.
• Advanced verbal, written, presentation and negotiation skills.
• Demonstrated interpersonal skills to establish and maintain strong working relationships with a wide variety of internal and external stakeholders.
• Strong people management skills including demonstrated success with hiring, developing, coaching and retention.
• Demonstrated ability to lead and implement change.
• Knowledge of all aspects of publishing with an emphasis on sales strategy and tactics, and on the key trends driving market change.
Preferred Qualifications
• Experience in scholarly publishing.
Education
• Bachelor's degree in related area and / or equivalent experience / training required.
Travel Requirements
15% Travel to academic and sales conferences and other industry meetings
SPECIAL CONDITIONS
The person hired will be required to live in California and report to work on-site at UC's Office of the President (UCOP) located in Oakland, CA at least two days per week (currently Wednesday and Thursday).
SALARY AND BENEFITS
Job Title: Marketing Manager 2
Job Code: 000472
Salary Grade: Grade 26
Payscale: $158,000 - $177,500 annual, commensurate with experience
The University of California, Office of the President, is required to provide a reasonable estimate of the compensation range for this role. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.
Benefits: For information on the comprehensive benefits package offered by the University visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/benefits-of-belonging.html
HOW TO APPLY
Please be prepared to attach a cover letter and resume with your application.
To apply, visit https://apptrkr.com/6087688
APPLICATION REVIEW DATE
The first review date for this job is April 4, 2025. The position will be open until filled.
CONDITIONS OF EMPLOYMENT
Background Check Process: Successful completion of a background check is required for this critical position. https://www.ucop.edu/local-human-resources/manager-resources/hiring-process/background-checks.html
Smoke Free Work Environment: The University of California, Office of the President, is smoke & tobacco-free as of January 1, 2014. https://www.ucop.edu/safety-and-loss-prevention/environmental/program-resources/uc-smoke-free/uc-smoke-tobacco-free.html
As a condition of employment, you will be required to comply with the University of California https://policy.ucop.edu/doc/5000695/VaccinationProgramsPolicy, as may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.
As a condition of employment, the finalist will be required to disclose if they are subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct, are currently being investigated for misconduct, left a position during an investigation for alleged misconduct, or have filed an appeal with a previous employer.
• "Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer.
• https://policy.ucop.edu/doc/4000385/SVSH.
• https://policy.ucop.edu/doc/1001004/Anti-Discrimination
• https://www.ucop.edu/academic-personnel-programs/_files/apm/apm-035.pdf
EEO STATEMENT
The University of California, Office of the President, is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the University of California's Affirmative Action Policy please visit: https://policy.ucop.edu/doc/4010393/PPSM-20. For the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination.
The University of California, Office of the President, strives to make this job board accessible to any and all users. If you have comments regarding the accessibility of our website or need assistance completing the application process, please contact us at: https://www.ucop.edu/accessibility/index.html or email the Human Resource Department at: mailto:epost@ucop.edu.
