Digital Marketing Manager for Riot New Media
Location (please note if this is remote): Employees may work from home in Illinois, North Carolina, Oregon, Pennsylvania, Virginia, and British Columbia. Option to work from office locations in Portland, OR and Vancouver, B.C. Salary is adjusted for location.
Salary: $74988
Job Description: The Digital Marketing Manager shall manage the development and execution of direct-to-audience, direct-to-consumer, and direct-to-advertiser marketing strategies for Riot New Media Group properties that include Book Riot and Tailored Book Recommendations. This role will manage the organization’s activities to achieve audience and revenue growth goals set in collaboration with senior management.
A successful candidate will come to the role with a track record of synthesizing marketing strategies and experiments into actionable plans that harness project management and operations teams. They will have experience allocating a budget and advising senior management on the best use of the budget. They will be goal oriented.
Duties:
*Collaborate with editorial, editorial operations, and sales teams on strategy development and goals
*Execute plans to achieve direct-to-audience, direct-to-consumer, and direct-to-advertiser goals
*Manage and generate demand through marketing activities that include paid, email, content, SEO, house, and social media
*Cross-functional collaboration on short-form video content
*Participate in cross-functional teams and synthesize each teams’ goals into actionable marketing plans. This includes:
---Manage the growth of email and podcast channels that facilitate the growth targets of the direct advertising team
---Manage subscription channels that facilitate the growth targets of the direct to audience team
*Stay up-to-date on all industry best practices and updates to platforms and adjust marketing strategies as needed.
*Monitor and analyze analytics and consumer insights across all products and adjust plans by consumer segments
*Proactively build brand awareness for both Book Riot and Tailored Book Recommendations
Employees must demonstrate the company’s values as stated in our mission statement, and contribute to the company in a collaborative and open-minded manner.
Candidates must also have the ability to give and receive candid feedback, practice flexibility and adaptability as company processes evolve, and exhibit resourcefulness and problem-solving skills.
Employees must demonstrate a commitment to learning, amplifying, and investing in our core values of social justice, feminism, & inclusivity.
Qualifications:
High school degree or equivalent
Knowledge of general business productivity tools
Track record of growing key metrics
Experience with content marketing channels including referral, SEO, social media, CPC, email, and house
Experience with Google Optimize, Google Search Console, Google Ad Manager, and Google Tag Manager
Familiarity with SEO traffic generation tactics
COVID-19 vaccine
We are an open-book management organization and require experience or willingness to:
Work in a collaborative, cross-departmental setting
Report on (and help establish) KPIs
Ask questions and ask for help when needed
Take ownership of your role in the success of the organization
