Marketing and Sales Manager for UMass Amherst
Location: Amherst, MA (Remote/Hybrid possible)
Salary: $51,135
The Marketing and Sales Manager is responsible for conceiving and executing the marketing strategy for University Press’s scholarly and trade publishing program. This position works with a wide range of stakeholders and the Press staff to generate awareness of and enthusiasm for the Press’s publications; contributes to the sales effort; and enhances and increases the Press’s impact. The Marketing and Sales Manager creates and executes concrete plans, reviews sales results to measure the success of their efforts, and interacts with authors, faculty, and national and local contacts as the point person for marketing efforts on behalf of the Press.
Please apply at: https://careers.umass.edu/amherst/en-us/job/518903/marketing-sales-manager-university-press-hybridremote-opportunity
Essential Functions
In collaboration with authors and colleagues at University Press, develops and executes the Press's marketing strategy and publicity campaigns. Writes copy and creates print and digital marketing and publicity materials. Effectively utilizes social media. Creates and adapts marketing plans, including seasonal catalogs and targeted promotions, for various fields, disciplines, and audiences. Adapts to the needs of authors with varying levels of experience.
In consultation with the Press director and editors, decides which titles to submit for award competitions in various academic fields and follows through with all submissions. Monitors new awards that might be relevant to Press titles. Publicizes awards.
Cultivates relationships with various review media and scholarly journals. In collaboration with the director and editors, develops reviewing and publicity strategies for both local and national audiences. Monitors review activity, posts all reviews in appropriate digital and social media venues, and shares with authors, editors and director. Follows and reports trends in scholarly and trade publishing.
Prepares sales materials and conducts trainings with sales representatives. Supplements representatives' efforts with direct campaigns.
Maintains and manages Press’s key systems, including Press’s web site, Title Management database, and metadata export. Ensures accuracy of metadata.
Manages exhibits for academic conferences. When needed, attends conferences to represent the Press, sells books, and meets with authors.
Selects and supervises marketing intern(s).
Develops plans for course adoptions for Press titles. Gathers information on instructors and their courses. Responds to all exam and desk copy requests.
Performs related duties as assigned or required to meet Department, Executive Area/Division, and University goals and objectives.
Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
Bachelor’s Degree (any concentration) plus three (3) years publishing, communication, marketing, publicity or related experience or Master’s Degree (any concentration) plus two (2) years publishing, communication, marketing, publicity or related experience.
Excellent writing, editing, and proofreading skills. Ability to design and implement a coordinated program to promote and publicize the output of a scholarly book publishing operation.
Strong technical skills. Familiarity with all standard office software and programs, including Excel, Microsoft Office, Marketing Cloud, and Adobe Creative Suite as well as familiarity with WordPress, basic web analytics, and publishing management systems.
Demonstrated ability to work under pressure, oversee multiple ongoing projects, and meet deadlines.
Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
Bachelor’s or Master’s Degree in English, Communication, Marketing, or related field.
Work Schedule
Monday - Friday, 8:30 am-5:00 pm.
This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee’s work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.
